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Messaging Guides

The Talking About LGBTQ Issues series is a set of research-based resources designed to help shape discussions with conflicted or undecided Americans—and help them better understand key issues of importance to lesbian, gay, bisexual, transgender, and queer (LGBTQ) people.

In conversations about marriage, employment protections and non-discrimination laws, adoption and parenting, military service or hate crimes, it can often be easy to fall back on abstract jargon or angry rhetoric that can derail discussions with those who are not familiar with the issues. These guides offer ways that LGBTQ organizations, community members and allies alike can build common ground with moveable audiences, show them how their actions (or inaction) can hurt gay and transgender people, and help them understand issues of LGBTQ equality through the lenses of their own values and beliefs.

Equality for LGBTQ people is really about basic human values and needs: the ability of everyday Americans to pursue health and happiness, earn a living, be safe in their communities, serve their country, and take care of the ones they love. And when we move away from abstract, technical language and toward discussions that connect people to common ground and common values, true understanding can take root. The Talking About LGBTQ Issues series is geared toward helping those who are conflicted or undecided better understand the issues, and toward helping them recognize the importance of and need for their support.





Updated & Featured


Talking About Curriculum Censorship & Anti-LGBTQ School Bills


Updated September 2024 - Far-right politicians are trying to pass laws designed to censor school curriculum, books and teaching—and create a hostile school climate for LGBTQ students. Explore approaches for discussing these growing cultural attacks on schools, education, and LGBTQ youth and the adults who support them.

Talking About Transgender Youth Health Care



Updated September 2024 - Parents of transgender children, like most parents, want to do what is best for their child—and that includes ensuring that their child is able to receive the prescribed medical care they need. Read more about why this care is so important for transgender youth, and why laws banning it are so harmful.

Talking About Transgender People & Restrooms



Updated September 2024 - Explore approaches for talking about transgender people and restrooms in a variety of contexts by acknowledging audiences’ feelings of unfamiliarity, inclusively emphasizing safety for all of us, and helping people understand how transgender people are hurt when they’re denied access to restrooms.



Talking ABout Transgender Students & School Facilities Access


Updated September 2024 - Every student deserves a fair chance to succeed in school and prepare for their future—including students who are transgender. This guide provides messaging approaches to build support for policies that protect transgender students’ ability to access school facilities that match their gender identity.

Talking About Family Acceptance & Transgender Youth



Updated September 2024 – Family acceptance is essential when it comes to the health and well-being of young people who are transgender, gender non-binary or gender diverse. This guide provides an overview of conversation approaches that can help parents, family and friends build and expand support for transgender youth.

Talking About Transgender Youth Participation in Sports



Updated September 2024 - Kids learn important life lessons in sports: leadership, confidence, teamwork. Amid efforts to ban transgender youth from K-12 school sports, this guide provides messaging tools that emphasize shared values and show how harmful it is to exclude transgender youth from this vital part of their education.




View more messaging guides in our archive below.

Related Resources

Guide

An Ally's Guide to Terminology: Talking About LGBTQ People & Equality

Updated August 2020 - The language we use to talk about LGBTQ people and issues can have a powerful impact on our discussions. The right words can open hearts and minds, while others can create confusion, distance or a sense of being overwhelmed.

Guide

Talking About Religious Exemptions

May 2019 - Read about approaches for effective conversations about a wide range of harmful religious exemptions that threaten public safety, access to health care (including women's reproductive health), the best interests of children in state care, laws protecting Americans from discrimination, and more.

Guide

Talking About Pro-Voter Policies

March 2018 - Learn about approaches for talking about pro-voter policies and the importance of connecting on shared values around voting; addressing concerns about the security of our elections; making the case for solutions rooted in fairness, accessibility and security; and illustrating how these solutions help everyday Americans make their voices heard.

Guide

Talking About Suicide & LGBTQ Populations, 2nd Edition

August 2017 - This second edition of Talking About Suicide & LGBTQ Populations provides facts about suicide and LGBTQ people, as well as ways to talk about suicide safely and accurately—and in ways that advance vital public discussions about preventing suicide among LGBTQ people and supporting their health and well-being.


En español: Conversaciones sobre el suicidio y las poblaciones LGBTQ


Guide

Talking About Nondiscrimination Protections for LGBTQ People

Updated January 2017 - Learn about conversation approaches that can help build and sustain solid, lasting support for LGBTQ nondiscrimination laws, and also factually and effectively address concerns that might be raised when discussing the need for such protections.
En español: Cómo hablar sobre protecciones antidiscriminatorias para personas LGBTQ

Guide

An Ally's Guide to Talking About Marriage for Same-Sex Couples

April 2014 - To build and sustain support for the freedom to marry, focus on the values of marriage, emphasize why caring people don't deny others the chance of happiness in marriage, share stories of the journey to support, and more.

Guide

Talking About LGBTQ Equality: Overall Approaches

September 2011 - The pursuit of equality is about everyday Americans who want the same chance as everyone else to pursue health and happiness, earn a living, be safe in their communities, serve their country, and take care of the ones they love.

Guide

Talking About LGBTQ Equality With African Americans

October 2011 - An overwhelming majority of African Americans agree that LGBTQ people experience discrimination. However using term “civil rights” to describe LGBTQ equality can hinder those conversations and that support.

Guide

Talking About LGBTQ Equality With Latinos & Hispanics

September 2011 - Latinos tend to be strong supporters of fairness and equality for LGBTQ people, and conversations that focus on shared values of family, respect, faith and opposition to discrimination can build even greater acceptance.

Guide

An Ally’s Guide to Talking About Adoption by LGBTQ Parents

June 2012 - Focus conversations about parenting, adoption and LGBTQ parents on how they create loving, stable homes for kids and help ensure that children have the nurturing environment that allows them to thrive and succeed.

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Sexual Orientation Policy Tally

The term “sexual orientation” is loosely defined as a person’s pattern of romantic or sexual attraction to people of the opposite sex or gender, the same sex or gender, or more than one sex or gender. Laws that explicitly mention sexual orientation primarily protect or harm lesbian, gay, and bisexual people. That said, transgender people who are lesbian, gay or bisexual can be affected by laws that explicitly mention sexual orientation.

Gender Identity Policy Tally

“Gender identity” is a person’s deeply-felt inner sense of being male, female, or something else or in-between. “Gender expression” refers to a person’s characteristics and behaviors such as appearance, dress, mannerisms and speech patterns that can be described as masculine, feminine, or something else. Gender identity and expression are independent of sexual orientation, and transgender people may identify as heterosexual, lesbian, gay or bisexual. Laws that explicitly mention “gender identity” or “gender identity and expression” primarily protect or harm transgender people. These laws also can apply to people who are not transgender, but whose sense of gender or manner of dress does not adhere to gender stereotypes.

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